Italian fashion brand Dolce & Gabbana creates an NFT
& Gabbana, an Italian luxury fashion house, sold an NFT line for $5.7
million (1,885 ether) on September 30. UNXD, a Polygon network-powered
marketplace, was used to sell the designers’ Collezione Genesi collection.
Dolce & Gabbana revealed it’s first-ever NFT collection at their Alta Moda show on August 28th. This is the first time the legendary brand enters the NFT sector. It’s no wonder that high-end fashion labels have joined on board as NFTs make a comeback.
Dolce & Gabbana is creating limited-edition experiences that allow the company to engage with its fans on a deeper, more meaningful level. The UNXD COO Nick Gonzalez says that this collection “bridges the creative work from the physical to the metaphysical.”
The initial NFT collection from Dolce & Gabbana wasn’t digital: certain products included a physical piece of apparel or jewellery, besides the digital version.
CBW - External Analyst