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Philadelphia 76ers NBA team partnering with Crypto.com

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Rushali Das Follow

INDIA

Sep, 28 2021

Sep, 28 2021

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Crypto.com announces a partnership with the NBA team, the Philadelphia 76ers. As per thll be a patch on team jerseys and release 76ers NFT collectibles through its marketplace.

With this announcement, Crypto.com’s sports sponsorship spending spree continues to rise. Less than a week before, Crypto.com had added its first esports partner in Fnatic.

Crypto.com will now become the team’s official jersey patch partner. All four variants of the 76ers’ new jersey will feature the cryptocurrency exchange’s logo on the left shoulder. Crypto.com will be an international marketing partner of the team. They are also allowed to use 76ers branding in their marketing and advertising moves.

The branding of Crypto.com will be featured at the team’s Wells Fargo Center arena on both the baseline apron and courtside displays in Philadelphia. An advertising presence for Crypto.com across the 76ers’ television broadcasts is additionally a neighborhood of the deal and therefore the social media and marketing channels.

Crypto.com will soon release the team’s first NFT collectibles official through its marketplace. The exact terms and length of the deal have not been disclosed. Chris Heck, 76ers Head of Business Operations, has described it as a “long-term partnership” in an announcement through a blog post.

He further exclaimed, “We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness. Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program.” He also added, “These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”


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Rushali Das

CBW - External Analyst

INDIA

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