Crypto exchange FTX has announced a long-term partnership with NBA Player Steph Curry. The basketball player will lend his star power to the firm.

Three-time NBA champion, two-time NBA Most Valuable Player, Most Precious Participant, philanthropist and entrepreneur, Stephen Curry turns into a Global ambassador and shareholder of FTX. In addition, the Stephen and Ayesha Curry's foundation, Eat.Learn.Play will associate with the cryptocurrency firm on charitable initiatives.

Stephen Curry said, "I'm excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users."

He adds, "FTX is like-minded when it comes to giving back to the community in meaningful ways and I can't wait to see what we can achieve together."

Stephen Curry is a high-profile basketball player for the Golden State Warriors, who is the latest to partner with FTX, joining the likes of Tom Brady and Trevor Lawrence. His role as a global ambassador will further advance the company's position as the trusted marketplace to buy, sell and trade digital assets and expand the brand reach of FTX to new enthusiasts around the world through several upcoming promotional activities.

The partnership will also benefit Eat.Learn.Play, the foundation started by Curry's to promote the fight against childhood hunger, safe places for children to be active, and access to quality education. According to the release, the foundation has provided nutritious meals to over 17 million Oakland kids and families affected by the pandemic.

Sam Bankman-Fried, founder and CEO of FTX, said, "After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX. His tireless commitment to charity alongside a ferocious work ethic to become the greatest in any arena he steps foot in, whether it is basketball, investing or business, perfectly aligns with FTX's core values. I look forward to working together with Stephen to create a positive impact for those who need it most in the world."

Pavan A

CBW - External Analyst

INDIA