On August 19, Worldline in collaboration with Bitcoin Suisse has announced the go-live of their omnichannel crypto payment solution for the more than 85,000 Swiss merchants and their customers in the Worldline network.

From now on all dealers in Switzerland using the Worldline point-of-sale and e-commerce payment services can let their clients pay in Bitcoin and Ether as easily as with other traditional payment options.

CEO of Worldline Switzerland Marc Schluep stated, “The launch of cryptocurrencies acceptance at POS in Switzerland is a great proof of our ambition: Worldline wants to bring tangible value to merchants across the globe and to facilitate smooth and modern payments in all the markets we operate in. We’re happy to collaborate with Bitcoin Suisse on this forward- looking project.”

The combined service named WL Crypto Payments, is the greatest advantage for Swiss merchants and their customers as payments with cryptocurrencies become broadly available to them. The collaboration offered by Worldline, the European leader in the payments and transactional services industry and Bitcoin Suisse, the Swiss market leader in crypto-financial services, lets Swiss merchants accept ETH and BTC as a payment option at the point-of-sale (POS) and also in e-commerce.

Dr. Arthur Vayloyan,CEO of Bitcoin Sussie commented, “This is a historic milestone for crypto adoption in Switzerland and beyond. It is a great pleasure working together with Worldline to bring user- friendly crypto payments to the market in Switzerland. This step proves once again that Switzerland is a leader in collaborative innovation and a pioneer in the crypto and blockchain industry.”

First announced in November 2019, the ‘WL Crypto Payments’ project between Worldline and Bitcoin Suisse, proved to be a successful pilot program, prior to the recent roll- out.

According to Worldline's statement, this process is absolutely safe from volatility risks. The cryptocurrencies which will be used for payments, convert into CHF after confirmation of the payments.

Merchants associated with Worldline need to download the WL Crypto Payments app. After downloading, any traditional POS and e-commerce services from Swiss merchants can start accepting crypto payment solution right away. The latest expansion from Worldline and Bitcoin Suisse falls in line with the Switzerland’s crypto progressive course of action.

Meanwhile, the European payment giant is also planning to increase its presence in Greece with the acquisition of Cardlink. Worldline called the biggest agreement as a strategic opportunity for them to expand the company’s merchant services business in the Greek market.

Joyashree Dey

CBW - External Analyst

INDIA