Coinbase becomes official Crypto Exchange Partner for world’s largest esports company,ESL Gaming
Coinbase is no more stranger and has secured the position in Esports. It has found sponsorship in sports. Breaking news came into existence on 6th July 2021. The news was related to Coinbase and it was mentioned that “official crypto sponsor of ESL gaming secure by Coinbase”.
ESL gaming one of the best platforms for hosting Esports tournaments globally. The sports tournament occurs in a year. Coinbase will be the center of attraction in ESL events starting till ending of the game next year.
Partnership and technology
Intel extreme Master Colonge 2021 tournament is the first event of Coinbase. Talking about future events it will include Beijing and Katowice. The CEO of Coinbase Brian Armstrong said that the company needs to avail an “international first mindset”. The biggest tournaments including ESL pro tools for CS, Warcraft III, etc will be conducted.
Eli McCarrel director of global brand discussed briefly the collaboration of ESL gaming. He said that “this is a partnership between two like-minded companies at the forefront of technology and innovation”.
Gaming and cryptocurrency correlation:
ESL gaming is not the first to sponsor crypto Coinbase. Earlier Blast Premier also had the same exchange policy. Other than this Coinbase had also signed a deal with Evil Geniuses. No matter whether Coinbase had become the biggest exchange. Yet it is far away from the first position.
Some other groups of Esports like TSM had also signed a deal with crypto exchange FTX to become TSM FTX. FTX also partnered with Major League Baseball and National Football League.
What do you think regarding this policy? Although the collaboration of FTX and Coinbase is done uniquely. The main focus is to collaborate with youth, audience, and global level. To showcase the talent in a unique way or the team-based performance.
CBW - External Analyst