Crypto.com has been aggressively marketing its native token. Theirpromotionstrategy is transforming into a unique case study on how to stir confident speculators, with the risk appetite going unbridled yet again in markets worldwide. The platform Crypto.com offers crypto debit cards and exchange services. Crypto.com is pouring out heaps of promotion, emboldening people to pile up its native coin, popularly called CRO.The promotions have excited people with discounts, referrals, and contests like sweepstakes.

The outcome of the thrusts is astounding. Security crypto CRO surged sevenfold this year and gained the position as the ninth largest digital currency with market capitalization at $3.4 billion. The figures have surpassed the mind-boggling gains by Tesla Inc. which stood over 400%.Of course, Tesla’s market cap eclipses the coin’s valuation.

Crypto asset traders hardly need any persuasion in the current market scenario. ICO Bitcoin is soaring again while tokens linked with DeFi apps are booming. Promotions and giveaways are not new to the crypto asset world yet Crypto.com sticks out amongst others. In the last month, Crypto.com campaigned giveaway sweepstakes proffering$50K of BTC to like or retweet the Twitter post of Crypto.com.It also declared that native CRO holders can purchase BTC at a 50% discount. Crypto.com has initiated a new referral program offering $2K worth CRO coins to existing members if the referred invests in the token. Users with enough high holding in the company’s app for more than 6 months get enticing debit cards linked to crypto wallets.Users are assured with up to 20% annual interest if they withhold their CROs without withdrawing for a specified period.

Various crypto platforms have been issuing their own coins to promote more transactions. Binance is the largest worldwide exchange platform which offers discounts on its trading fees. The Hong Kong-based Crypto.com commenced in 2016 first earned its name in Visa-based debit cards and then proceeded with its security token offering CRO. In 2018, Monaco purchased the webdomainCrypto.com and rebranded itself to Crypto.com. The firm has also outlined its plan to enter into derivatives and over-the-counter trading.

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Crypto Business World

CBW - External Analyst

INDIA