The NFL is taking a step into the future by hosting the first-ever virtual Super Bowl concert on the massively popular online gaming platform, Roblox. Set to take place during Super Bowl weekend, the concert will feature the dynamic performances of hip-hop artist Saweetie, whose vocal talents and motion-captured movements will bring the virtual concert to life. The NFL's Super Bowl pregame concert in the virtual world is set to be a one-of-a-kind event that promises to bring fans closer to the action than ever before. 

The National Football League (NFL) has announced the launch of pregame of Super Bowl LVII on February 10th. This virtual concert, set to take place at 7:00 PM ET, will be held in Warner Music Group’s newest destination on Roblox, Rhythm City. Rhythm City offers a combination of mini-games and social roleplaying experiences, allowing users to experience life as a musician and own virtual houses and cars.? 

Hip-hop sensation Saweetie is thrilled to be a part of the highly anticipated concert. As a true testament to the versatility of the metaverse, Saweetie will perform live for a worldwide audience, broadening her fan base and showcasing her music in an innovative way. In an exclusive statement to Decrypt, Saweetie stated, "I'm really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way." 

The NFL is partnering with metaverse game developer Gamefam and sponsor Intuit to bring the event to life in the virtual world of Roblox. Alongside the concert, the NFL is also launching "NFL Super Tycoon," a Roblox experience that allows players to take on the role of an NFL team owner and manage the team's finances with the help of Intuit products. The concert and "NFL Super Tycoon" will both be available on the Roblox platform starting on February 11th. 

Roblox makes history as it hosts its first-ever Super Bowl 'Metaverse' concert. Despite not incorporating NFTs or other blockchain-based technologies, Roblox has captivated a massive audience, boasting a daily user base of 57.8 million, thanks to its user-generated content. This collaboration with the NFL underscores the potential and popularity of Roblox as a destination for virtual events and experiences.