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Akshaya.io and World Tennis League Team Up for “Phygital” NFT

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Pavan A Follow

INDIA

Jan, 02 2023

Jan, 02 2023

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Akshaya.io, an NFT platform, has announced a partnership with the World Tennis League (WTL). A "Phygital" marketplace will offer fans the opportunity to purchase autographed WTL jerseys and a 3D digital NFT as part of this collaboration. 

 

A number of famous tennis players, including Novak Djokovic and Iga Swiatek, will be available to meet and interact with fans during the inaugural World Tennis League event in Dubai. Fans will be able to collect physical as well as digital memorabilia during the event, as well as create NFTs to commemorate their interactions. 

 

According to Ganesh Raju, CEO of Akshaya, the inaugural World Tennis League in Dubai presents a rare and fantastic opportunity to "make use of our physical, tactile, and digital experiences." He added that an "exclusive behind-the-scenes in-person meeting with some of the greatest tennis stars of all time is an unforgettable experience that will be forever preserved as an NFT." 

 

The World Tennis League event, which includes four teams (the Falcons, Eagles, Kites, and Hawks) and top ATP and WTA Tour players like Djokovic, Swiatek, Badosa, Kyrgios, Caroline Garcia, Auger-Aliassime, Rybakina, and Zverev. This event will be held at the Coca-Cola Arena in Dubai from December 19-24. 

 

As the first platform in India that uses Metaverses, NFTs, and Digital Twin, Akshaya.io enables users to prove ownership of digital and physical assets. Companies from a variety of sectors, including jewelry, boutique furniture, artifacts, sports, and entertainment, have partnered with Akshaya.io, which plans to partner with prominent brands and companies in the near future. Customers can own physical as well as virtual versions of any product on this platform, ensuring a seamless virtual shopping experience. 

 

The Akshaya.io is currently available in 45 cities across India, Nepal, and Bangladesh, and with the its platform, partners can create and launch their NFTs. 


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Pavan A

CBW - External Analyst

INDIA

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