On November 9, Upland and FIFA announced a multi-year partnership allowing the Upland community and football fans worldwide to trade, collect, and own FIFA digital assets and game video highlights, seeking a joint mission to assist fans with getting a better understanding of how the metaverse and web3 work. 

The first-of-its-kind partnership permits football fans from around the world to get a better understanding of Web3 and how to appreciate and profit from a gamified metaverse experience. The agreement incorporates access for fans to possess collectibles of legendary video highlights from FIFA World Cup Qatar 2022™ matches. 

Through the experience, fans will figure out how to take part and add to the virtual community-driven environment. An expansive assortment of activities in Upland during and between tournaments will support the education efforts and open doors for fans to support their favorite national team. 

Upland will work with FIFA to make fun, gamified encounters in the biggest open metaverse planned for this real world with over 3 million enlisted accounts. For FIFA World Cup Qatar 2022™ a completely developed copy of the Lusail Stadium alongside FIFA World Cup™ branded shops, village, and showrooms will be added to their real-world addresses in Upland which fans can visit virtually. 

For FIFA World Cup Qatar 2022™ Upland also presents a collection game for football fans, with a predetermined number of mystery bundles at multiple rarities available. They incorporate country-explicit team shirts, crests, boots, and historic Official World Cup™ logos, posters, and mascots so that fans can complete digital collection albums across each of the 32 country teams addressed. 

Finishing collections will add to a user’s fan score, and those with the highest scores will win prizes, including, for instance, the Lusail Stadium as virtual property in the metaverse. Other core game mechanics incorporate the likelihood to acquire special mementos of the current year’s tournament; including video features of the games which can't be bought straightforwardly from Upland. 

There are 22 real-world cities open in Upland, where fans can begin their metaverse journey by obtaining and exchanging virtual properties that depend on real-world addresses. 

Fans can now add structures and noticeably show their FIFA World Cup™ pride as national flags and FIFA World Cup Qatar 2022™ marked outdoor decor items adding more value to the properties themselves. Fans will likewise have the chance to become metaverse business people and make shops on their properties to offer their collected assets to different players.