On August 18, Web3 Game-Fi and Social-Fi application STEPN announced that the company is launching a first-of-its-kind co-branded Genesis NFT sneakers collection in partnership with crypto exchange WhaleFin and Spanish soccer club Atlético de Madrid. 

The joint venture is built around STEPN’s move-to-earn protocol in which users can convert physical activity into a currency that can be used in-game or redeemed as cash. 

On Thursday STEPN tweeted on its official handle, “This launch is an extremely meaningful event for us as it is the first time we issue co-branded Genesis sneakers with which real-world perks are associated. We believe this is a major stepping stone for us to continue bridging externality into the application!” 

A total of 1,001 digitally hand-drawn Atlético de Madrid sneakers that are stratified across Common, Uncommon, and Rare soccer boots, will be featured in the NFT collection. All of the soccer boots can be used in combination with STEPN on the Ethereum chain. The designs of Common, Uncommon, and Rare soccer boots will spotlight elements that are distinctly ascribed to Atlético de Madrid’s Trophies, Stadiums, and Players respectively.  

WhaleFin will release in its first round of launch 180 sneakers comprising 160 Common sneakers, 19 Uncommon sneakers, and an exclusive pair of Rare sneakers up for grabs. STEPN will support the release with an airdrop of 20 Common sneakers for their users. 

Genesis NFT collection’s owner can walk, jog, and run for rewards detailed within the STEPN application. Moreover, the Genesis sneakers will give NFT owners access to special advantages from both WhaleFin and Atlético de Madrid on a daily basis. This incorporates an opportunity to get one of the 11 exclusive signed jerseys along with front-row access to limited WhaleFin NFT airdrops and bonus interest coupons.  

Furthermore, Atlético de Madrid and WhaleFin are set to launch an upcoming raffle for NFT owners to win an exclusive VIP experience in Madrid for two to catch a live match at the Cívitas Metropolitano.