Halliday, founded by Akshay Malhotra and Griffin Dunaif last November, offers gamers a "buy now, pay later"-style financing option. The company changes the way gamers buy and use digital assets in virtual worlds, raises $6 million in a seed round led by Andreesen Horowitz (a16z). 

In play-to-earn games, players must purchase NFTs to participate. NFT is used to verify ownership and make in-game purchases of digital and physical content. 

Blockchain-based video games are becoming increasingly popular, but they are becoming more expensive to play. Halliday aims to reduce the high price of non-fungible tokens in games so that gamers can purchase them and prove ownership without breaking the bank.? ?? 

In an interview with TechCrunch, CTO Dunaif explained, “It’s quite remarkable that video games, these virtual worlds, now have fully fledged market economies. In these worlds, you have digital property, digital ownership, and items with real-world value." 

He added, "One thing we were struck by was that because these things have real-world value, it can actually be quite difficult to acquire them and have ownership, and one of the fundamental tenets of blockchain is that ownership.” 

Halliday features in-game NFT marketplaces that allow players to buy digital collectibles outright or on a payment plan without leaving the game. Although Halliday does not charge penalty fees for defaulting users, the assets will be stored with Halliday until full payment is made, unlike traditional BNPL providers. The gamer will receive custody of the asset once the payments are complete. 

DeFi lending platform Teller, introduced its service for NFTs last month called Ape Now, Pay Later, enabling players to take advantage of the booming play-to-earn gaming industry.