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The University of Pennsylvania Wharton School launches online course on metaverse

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Aug, 04 2022

Aug, 04 2022

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An online educational program called 'Business in the Metaverse Economy' is being offered by the Aresty Institute of Executive Education at the University of Pennsylvania's Wharton School.?? 

This will be a six-week certificate program offering in the metaverse economy, utilizing the online learning environment. In addition to helping those interested in business and creators to understand what factors will influence the metaverse's future development, it will also help those wanting to understand economic and technological factors that will help the metaverse's future development. 

The course features guest speakers from Adobe, Second Life, Animoca Brands, The New York Times, R/GA, RLY Network, and The Wall Street Journal.? 

Kevin Werbach, the program's academic director, said: 

“The metaverse is a significant and broad phenomenon that is still poorly understood. We hope to equip business leaders, consultants, and entrepreneurs with an understanding of the impending opportunities the metaverse brings.” 

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In addition to learning how to create a brand in the metaverse, Werbach said participants will gain insight into how meetings and gatherings will change as a result of the metaverse, as well as potential business opportunities. 

The course was designed by Wharton together with consulting firm Prysm Group, which specializes in emerging technologies. It will feature over 50 lectures, six case studies, and industry representatives from across the globe.? 

Wharton estimates that by 2030 there will be five billion users in the Metaverse, a market worth $13 trillion. In order to capture this market, Wharton has developed this certificate program.  There will be a $4,500 enrollment fee for this course beginning on Sept. 12. Students will be able to pay in crypto and are expected to devote 8-10 hours a week to this course. 


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