Enjin and Square Enix announced a partnership to available branded tokenized items through Efinity


The release of Final Fantasy collector card NFTs has been announced by Square Enix in collaboration with the NFT leading ecosystem Enjin. The cards will commemorate Final Fantasy VII's 25th anniversary. Physical trading cards are projected to be available in 2022, and the collection is anticipated to be available in 2023.
This digital collection of Final Fantasy VII 25th Anniversary cards and figures will be made available on Efinity, a scalable, decentralized, cross-chain network created to make non-fungible tokens (NFTs) accessible to everyone. Customers who buy items from the physical collection will have access to digital collectibles.
The official Square Enix website is now accepting preorders for the commemorative action figure. Consumers can pre-order the figure of Cloud Strife for $129.99, which is included in the 25th-anniversary celebration. The figurine's Deluxe $159.99 edition includes a redeemable coupon for an NFT. A "Caution before Purchasing" section is included on the figurine's product page which provides a list of 13 warnings for individuals thinking about purchasing one of Square Enix's NFTs. A code that may be redeemed for a digital version of the figure using the Efinity network, a next-generation blockchain for NFTs, powered by Enjin, will be included with the deluxe physical product.
Square Enix integrates, manages, and launches its digital collectible product using the Efinity blockchain and the Enjin Open Platform framework. NFT.io and Enjin Wallet serve as a non-exclusive secondary market and wallet solution for users. Enjin Beam serves as a distinctive and approachable QR code NFT distribution system. Enjin's robust NFT tech stack enables the wholesale management of Square Enix collectibles on the environmentally friendly Efinity blockchain network. Anyone may create their own NFT-based goods and features without any prior knowledge of blockchain architecture due to the simplicity of Enjin's NFT product stack integration.
Yosuke Matsuda, president of Square Enix, came under fire in January for remarks that appeared to distinguish between players who "play for fun" and those who "contribute" to the game.
About Square Inc. :
Square Enix, Inc., a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., is situated in the United States. As a member of the Square Enix corporate family, Square Enix, Inc. creates, produces, distributes, and licenses SQUARE ENIX®, EIDOS®, and TAITO® branded entertainment material across the Americas. A global network of top development studios, including Crystal Dynamics® and Eidos MontréalTM, is a member of which Square Enix, Inc.
About Efinity :
Efinity, which is built as Polkadot parachain, is a scalable, decentralized, cross-chain network created by Enjin. Efinity, will serve as a central location for all fungible and non-fungible tokens and be compatible with tokens from any other blockchain. The native token of Efinity is called EFI, and it was created to help with transaction costs, liquidity, community benefits, and governance. The Efinity blockchain serves users by being deployable, deep, and efficient.
About Enjin :
Enjin is the top non-fungible token ecosystem, providing a full range of solutions for developing, exchanging, distributing, and incorporating NFTs into virtual environments. Enjin's technology has been widely used in blockchain games, apps, enterprise programs, and creative marketing campaigns as a scalable, cost-effective platform. Enjin Coin (ENJ), a utility token used to support the value of blockchain assets, powers the Enjin ecosystem.

Indrani bose
CBW - External Analyst
INDIA