On July 26, Hardware wallet manufacturer Ledger announced in a blog post that it has successfully launched its NFT distribution platform called [LEDGER] Market, the world’s first-ever secure mint and secure distribution platform for curated NFT. 

Initially announced during NFT.NYC in June during the Ledger Op3n event, the Paris-based company’s new NFT (non-fungible token) marketplace is meant to serve influential and leading cultural brands, financial institutions, and artists. 

Tag Heuer of LVMH and NFT projects such as RTFKT and DeadFellaz are some of [LEDGER] Market’s launch partners. The firm has also launched its own Artist in Residence program. 

Ledger’s first set of Genesis Pass NFTs plans to permit owners to redeem a limited edition Ledger Black-on-Black Nano X, and purchase new Ledger hardware & gain access to certain drops.  

Within the first 24 hours, the 10,000 Market Genesis passes were minted out and the collection secured the top place in opensea charts for most trading volume at 1,637 ETH. Passes are presently being sold for around 0.56 ETH ($785). 

After signing up for the Genesis Pass pre-mint raffle, Prospective buyers’ addresses were chosen randomly to partake in the mint. The Ledger whitelist needed 0.1337 ETH per wallet to mint a Genesis Pass. 

“We have launched the world’s first secure-mint because people shouldn’t have to do it any other way,” said Ledger Chief Experience Officer Ian Rogers in a statement. The firm has claimed it safeguards 20% of the world’s digital assets in more than 5 million wallets. 

Ledger claimed their ‘secure’ mint processes NFT purchases with “clear signing” of transactions, rather than blind signing.