UFC, the world's largest mixed martial arts organization, has signed a long-term marketing partnership with VeChain, one of the global blockchain foundations focused on sustainability, providing a public network based on Ethereum. VeChain joins Crypto.com, Socios, and Dapper Labs as blockchain companies working with the UFC.

UFC estimates VeChain's brand will reach 900 million television households in 175 countries as part of the deal, making the partnership "one of the deepest integrations of any sponsor in UFC history."

As the first Layer 1 Blockchain Partner of the UFC, VeChain will enable unprecedented integration of the foundation into UFC assets, including broadcast and in-arena programming, as well as original content produced and distributed through the UFC's popular digital and social channels.

As per the agreements, VeChain's logo will be displayed at UFC events, on fighter apparel, and on digital and social platforms.

With offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino, and the United States, VeChain specializes in the development of real-world blockchain applications. The VeChain Foundation spent less than $660,000 on marketing in Q1 according to its financial report released in May, but it amassed a $1.2 billion war chest.

According to sources, the partnership is estimated to be worth almost $100 million over a five-year minimum. Streaming revenues at the UFC are up 30% from a record-breaking 2021 as a result of the sponsorship deal, says UFC senior vice president of global partnerships, Paul Asencio.

This Saturday, in the Singapore Indoor Stadium, UFC 275 will feature Teixeira vs Prochazka, with the VeChain's debut in mixed martial arts. 

Pavan A

CBW - External Analyst

INDIA