World’s renowned electronic music producer deadmau5 is partnering with Zytara to bring the first-ever digital banking experience


World’s renowned electronic music producer deadmau5 announced about
completion of branding deal with bank, NFT and digital currency fintech company
Zytara Inc. to bring the first-ever branded,
digital banking experience for his fans and merchants worldwide.
Zytara will be
working with deadmau5 to develop and provide the interactive and branded Zytara
banking app. Through Zytara banking app deadmau5 fans will get the opportunity
to interact with his brand along with custom-designed deadmau5-branded physical
and virtual debit cards. Members can easily sign up for a spending account. deadmau5-branded
banking app helps fans to connect directly with deadmau5's online stores, buy
his merchandise, buy concerts tickets, pop-ups and in-game purchases. At over
45 million merchants globally the deadmau5 branded physical and virtual debit
cards can be used.
The Zytara Card
is issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard. Mastercard
International Incorporated and the circles design are registered trademarks. Currently
the Zytara App and Zytara Card are available only in the US.
This exclusive
partnership shows that branded banking experiences can be deployed by
celebrities, brands, and influencers to deepen connection with their audience
hence it brought together the world of entertainment and fintech in an engaging
approach to payments, gaming and Music.
deadmau5 will
also join the Zytara Advisory Board. Deadmau5 is an expert in gaming. The
fanbase he has is quite large that
attracts a broad demographic. His fans will now can directly interact with his
brand.
To build
tailored user experiences for their fans, while they use Zytara’s digital
banking platform the fintech company is also partnering with other brands.
About Zytara
Inc.
Zytara is founded
in 2019. It is an innovative financial technology company building the digital
financial institution. The company’s full-service NFT production studio, Zytara
Labs, work on supporting musical artists, actors, gamers, sports teams, and
other brands with the creation, sales, and marketing of non-fungible tokens
(NFTs). Zytara Labs which is Zytara’s offshoot is an NFT production studio for
music artists, actors, gamers, sports teams, and other brands.

Joyashree Dey
CBW - External Analyst
INDIA