SEC launched a public service campaign Titled “Investomania” to help investors with informed investment decisions


Last week U.S.
Securities and Exchange Commission (SEC) launched a game show-themed public
service campaign to help investors make informed investment decisions and avoid
fraud “in a playful way.”
Office of
Investor Education and Advocacy
The campaign is
Titled “Investomania,”. It features 30-second TV spot interactive quizzes,
and 15-second informational videos on crypto assets, margin calls, and
guaranteed returns, the SEC elaborates.
30-second TV
spot two contestants were asked to choose a square on a video game board with
investment options in the TV spot that includes internet rumors, celebrity
endorsements, stock tips, crypto to the moon, FOMO, meme stocks, tulip bulbs,
guaranteed returns, and timing the market. The consequences of investment
decisions were designed which is shown through the video. In a fun and comedic
way, the video shows the consequences of a good or a bad choice after the
contestants have made their choices. This will lead investors to understand the
importance of protecting themselves when making investment decisions.
Investing in
crypto was the topic of one of the 15-second videos. In 15-second videos, a
celebrity encourages investors to take their advice and buy crypto-assets. The
main aim of the video is to remind investors to avoid getting tempted by
celebrity endorsements and to do their own, independent research when making
investment decisions. This video alerts investors that there are no guaranteed
financial returns on investments and that every investment has a risk be it
good or bad.
The SEC said, “Our ‘Investomania’ public service campaign uses a game show concept to educate
investors in a playful way that investing is not a game and that they should do
their due diligence when making investment decisions.”
Before
investing, investors are encouraged to research investments and obtain
information from trustworthy sources to understand the risks before investing. Investor.gov,
the SEC's online investor education resource, offers free financial planning
tools and information.
According to the Director
of the SEC Office of Investor Education and Advocacy, Lori Schock, SEC looks
for creative and memorable ways to reach and educate investors. This public
service campaign is expected to attract the attention of all kinds of investors
with its lighthearted approach. The best
way for investors is to do their own research and visit Investor.gov to learn
how to avoid fraud and invest.
Investor.gov since it launched in October 2009. Since then more than 40 million users have accessed Investor.gov. On Investor.gov/quiz, thousands of investors test their investing knowledge each month.

Indrani bose
CBW - External Analyst
INDIA