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Popular Rapper and Fashion Designer Kanye West’s filed for NFT and Metaverse Trademarks Applications

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Joyashree Dey Follow


Jun, 07 2022

Jun, 07 2022

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Famous rapper, producer, and fashion designer Kanye West’s Mascotte Holdings Inc. has filed 17 trademark applications with the United States Patent and Trademark Office (USPTO) which include mentions of potential “non-fungible assets” and “metaverse experiences.”

One of the filings notes the potential for “providing an online marketplace for buyers of crypto and/or digital collectibles, currencies, tokens, and assets.”

West could be planning to mint his non-fungible tokens (NFT), as per 17 new trademark applications recorded around the rapper's Yeezus alter self. The move recommends the famous rapper might have relaxed his anti-NFT position since freely condemned digital art collectibles recently.

On May 27 West, who officially changed his name to "Ye," trademark applications for "blockchain-based non-fungible assets," " currencies and tokens" and "online retail store services featuring … digital art " with the United States Patent and Trademark Office (USPTO). The filings likewise recommend West could launch Yeezus-marked amusement parks.

The filing comes only months after West reported his lack of engagement in NFT projects in a manually written letter presented on his Instagram on Feb. 1, a post he has since removed which explained that the rapper's emphasis was on "building real products in the real world."

West's post came closely following a viral interview including Jimmy Fallon & Paris Hilton discussing their Bored Ape NFTs and a few other superstars' NFT endorsements. While West appeared to be determined in his letter that he wouldn't hop into the NFT space at any point soon, he proposed that he could ultimately have a shift in perspective, finishing the note by requesting that fans "ask me [about NFTs] later."

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Joyashree Dey

CBW - External Analyst


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