It was announced that on May 2, Cannes Film Festival media partner Brut collaborated with Emily Yang, a celebrated digital artist known as Pplpleasr, to release 75 non-fungible tokens (NFT). Proceeds from the sale will benefit the USC Annenberg Inclusion Initiative.

The Shibuya platform will power the 75th-anniversary collection of the Cannes Film Festival, which will be available on Monday, May 2nd at 9:00 a.m. PST.

Producer Pass NFT holders will enjoy unrivaled access to the Cannes Feature Festival, including film premieres, red carpet events, and Brut one-of-a-kind programs.

In 2016, Guillaume Lacroix and renowned producer Renaud le Van Kim co-founded Brut, “After teaming with the global video game franchise Fortnite to put Cannes in the metaverse, we’re excited to have the Cannes Film Festival brand activated for the greater good and launch this pioneering NFT-fundraiser with Pplpleaser who share the same values as us.”

Pplpleasr (a.k.a. Emily Yang), a hugely popular multidisciplinary artist based in New York who has been active with philanthropy, will produce the 75 NFTs, which will have imagery related to the Cannes Film Festival.

Yang added that her NFTs have previously raised millions of dollars for causes such as Asian American hate crime prevention, small business development, and free journalism. After generating $1.3 million from a Fortune magazine NFT cover she designed, she catapulted to international renown as an NFT artist.

Pplpleasr is a well-known Web3 artist who has collaborated with artists such as Uniswap and Steve Aoki. She also supports groups like UnicornDAO.

Pplpleasr just unveiled Shibuya, a new decentralized video and film platform with the goal of crowdfunding the production of visual content like as short films, movies, and TV shows using NFTs.

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Pavan A

CBW - External Analyst

INDIA