On April 13, Blockchain.com announced at a press conference at the Cowboys HQ at The Star in Frisco, that it inked a deal with the NFL's Dallas Cowboys as the team’s one and only digital asset partner, making it the first cryptocurrency exchange firm to net a partnership with a National Football League group.

Blockchain.com intends to get huge exposure to the NFL's crowd with this deal. As per the deal, the Blockchain.com promoting deal will incorporate major branding and advertising valuable chances for the crypto trade, including club space at the Cowboys' AT&T Stadium in Arlington, Texas, multi-stage advertising, and signage inside the arena's bowl.

“When you have a chance to really delve into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in any and every way we could,” Cowboys owner, president, and general manager, Jerry Jones said in a statement on Wednesday.

Smith made sense that the firm picked the Cowboys given the team’s heritage status and Cowboys fans will get some crypto advantages. Cowpokes fans will be able to win prizes and "exclusive experiences."

“Over the course of our long-term partnership, our goal is to partner with the Dallas Cowboys on helping the world to understand cryptocurrency,” Blockchain.com’s CEO & Co-founder, Peter Smith said during the announcement.

The joint venture was made conceivable by a new NFL rule change, as the league purportedly told teams in March that it would permit them to sign partnerships with blockchain-related organizations. Be that as it may, teams are as yet precluded from promoting particular digital currencies or tokens.

The Cowboys and the crypto trade will cooperate to foster exclusive fan encounters accessible through the Blockchain.com Wallet application, for example, VIP outings to Cowboys away games and valuable chances to meet Cowboys players. They will likewise co-create an "educational summit" to show group fans about cryptocurrency, the organizations expressed in the press release.

Joyashree Dey

CBW - External Analyst

INDIA