Samsung and Nifty Gateway announced partnership to create an NFT platform for the tech giant’s smart TVs


Tech firm Samsung announced about partnering with cryptocurrency exchange Gemini owned Nifty Gateway which is premier marketplace for NFTs. This partnership was done to develop the first ever smart TV NFT platform for customers to explore, purchase, and trade digital art and collectibles.
In January at the CES trade show Samsung first announced the
plans to integrate NFT functionality within its new TVs. Nifty Gateway NFT
platform will be integrated within Samsung's new 2022 premium TV product lines which
includes QLED and Neo QLED TV sets. Nifty Gateway also provides its independent
app for owners of Samsung’s The Frame and MICRO LED offerings which can be
downloaded to gain access. Using Samsung's and Nifty Gateway's technology,
customers can browse, display, and interact with NFTs from the comfort of their
couch. Additionly, customers will have access to more than 6,000 art pieces
from top artists including Beeple, Daniel Arsham, Pak, and more. Customers
receive quality content when Nifty Gateway generates NFTs for them. The Nifty
Gateway Omnibus wallet offers users the possibility of storing NFTs collectibles
in a secure location rather than having to store them in an external wallet. NFTs
can be purchased using a variety of methods, including debit cards, credit
cards, or cryptocurrency.
With the help of Samsung, Nifty Gateway developed a
viewing, buying, and trading experience optimized for televisions. On the Nifty
Gateway platform users will be able to view all artwork including one of
Nifty’s own curated collection, notable artists like Beeple, Pak, and XCOPY,
NFTs that have been aggregated from other marketplaces. In the fall, the platform
expanded its collection beyond its own curated drops to include NFT
collectibles.
About Nifty Gateway:
Nifty Gateway is an online platform platform that enables users to buy, sell, and store digital art and collectibles, known as Nifties (or NFTs). In 2018, Nifty Gateway founded by Duncan and Griffin Cock Foster. The company was acquired by cryptocurrency exchange Gemini in 2019 with the belief that crypto networks and the blockchain hold the power to fundamentally change the art world by enabling artists, creators, and collectors to have more choice, independence, and opportunities.
About Gemini:
Customers can buy, sell, store, and earn cryptocurrencies like bitcoin, ether, and DeFi tokens through cryptocurrency exchange Gemini. The Gemini products are designed to empower individuals through simplicity, innovation, and security. Cameron and Tyler Winklevoss founded Gemini in 2014.

Indrani bose
CBW - External Analyst
INDIA