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CVS Health Files for 'Crypto-Collectible' and NFT Trademarks
Mar, 09 2022
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The American retail and drug store giant CVS
is planning to enter the metaverse and digital products industry, as indicated
by a progression of Feb. 28 trademark filings with the United States Patent and
Trademark Office (USPTO) for "downloadable virtual goods" and
"crypto-collectibles," which were distributed on March 4.
In its filing #97287237 under its corporate
CVS Health (CVS) name, the organization makes a claim for “downloadable virtual
goods, namely, a variety of consumer goods, prescription drugs, health,
wellness, beauty, and personal care products and general merchandise for use
online and in online virtual worlds.”
CVS means to furnish additionally with
"digital assets and digital collectibles sold as non-fungible tokens
(NFTs).” The CVS Health virtual products and digital collectibles trademarks
follow a huge number of notable brands that have likewise filed similar
metaverse-related trademarks with the USPTO.
The company's NFT idea incorporates online
digital work of art and photos, crypto-collectibles, and app tokens used and
moved on programming that might be gotten to using the platform as a service.
This would
likewise include the utilization of non-downloadable digital media, like assets,
collectibles, tokens, and non-fungible tokens (NFT).
The CVS trademark
filings show that the ideas are intended to reinforce "entertainment and amusement"
and for "use in virtual environments."
CVS Health
virtual merchandise and digital collectibles marks follow a huge number of
notable brand names like Mcdonald's, New Balance, Puma, and Crocs that have
likewise filed comparable metaverse-related brand names with the USPTO.
Different brands that have filed trademarks for
NFT-related undertakings this week alone incorporate attire brand Wrangler,
athletic clothing organization Champion, and café network Wingstop (WING).
Toward the finish of December, Walmart (WMT) filed a few trademarks that
flagged its arrangement to make and sell virtual merchandise in the metaverse
too.
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Joyashree Dey
CBW - External Analyst
INDIA
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