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CVS Health Files for 'Crypto-Collectible' and NFT Trademarks

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Joyashree Dey Follow

INDIA

Mar, 09 2022

Mar, 09 2022

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The American retail and drug store giant CVS is planning to enter the metaverse and digital products industry, as indicated by a progression of Feb. 28 trademark filings with the United States Patent and Trademark Office (USPTO) for "downloadable virtual goods" and "crypto-collectibles," which were distributed on March 4.

In its filing #97287237 under its corporate CVS Health (CVS) name, the organization makes a claim for “downloadable virtual goods, namely, a variety of consumer goods, prescription drugs, health, wellness, beauty, and personal care products and general merchandise for use online and in online virtual worlds.”

CVS means to furnish additionally with "digital assets and digital collectibles sold as non-fungible tokens (NFTs).” The CVS Health virtual products and digital collectibles trademarks follow a huge number of notable brands that have likewise filed similar metaverse-related trademarks with the USPTO.

The company's NFT idea incorporates online digital work of art and photos, crypto-collectibles, and app tokens used and moved on programming that might be gotten to using the platform as a service.

This would likewise include the utilization of non-downloadable digital media, like assets, collectibles, tokens, and non-fungible tokens (NFT).

The CVS trademark filings show that the ideas are intended to reinforce "entertainment and amusement" and for "use in virtual environments."

CVS Health virtual merchandise and digital collectibles marks follow a huge number of notable brand names like Mcdonald's, New Balance, Puma, and Crocs that have likewise filed comparable metaverse-related brand names with the USPTO.

Different brands that have filed trademarks for NFT-related undertakings this week alone incorporate attire brand Wrangler, athletic clothing organization Champion, and café network Wingstop (WING). Toward the finish of December, Walmart (WMT) filed a few trademarks that flagged its arrangement to make and sell virtual merchandise in the metaverse too.


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Joyashree Dey

CBW - External Analyst

INDIA

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