Samsung Electronics America has unveiled Samsung 837X, an interactive virtual reality experience store, at 8:37 AM ET on January 6.

The 837X is Samsung's first foray into Decentraland, a blockchain-powered virtual world. Fans will be immersed in a variety of digital adventures in the Connectivity Theater and Sustainability Forest.

Samsung's new metaverse experience draws inspiration from its physical flagship store in New York City which integrates technology and culture to build an immersive playground for people to explore the possibilities.

The first step to visiting 837X is to connect with Decentraland. Once online, the user can see their avatar standing outside of an amazing virtual 837X building. From there, the user can enter and experience 837X.

According to an announcement from the Korean electronics manufacturer, “Samsung’s new metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide.”

Samsung will allow fans to collect 837X Non-Fungible Token (NFT) badges during their travels through the theater and forest. Samsung will present news while DJ Gamma Vibes will host a mixed reality live dance party at the stage.

A Samsung Electronics America spokesperson, Michelle Crossan-Mattos, said in a statement that the company is thrilled to grow better connectivity, sustainability, and customization in an immersive way, in a unique setting.

Adding, "The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world."

Several metaverse tokens associated with projects like Decentraland and The Sandbox have gained decently in recent weeks. Decentraland (MANA), Decentralized's native token, has grown 2,314 percent year-to-date.

Pavan A

CBW - External Analyst

INDIA