NBA legend Michael Jordan joins forces with Solana for fan engagement platform


Heir, a new Web3 platform founded by Jeffrey Jordan, the son of Michael Jordan, has raised $10 million in seed funding. It will be a "personalized community Web 3.0 platform for athletes to connect with their most passionate and loyal supporters."
Jeffrey Jordan, Michael
Jordan's oldest son, has co-founded "Heir Inc." In addition, Daniel
George, founder of Limitless Creative Co, and Jeron Smith, former CEO and
co-founder of Unanimous Media are the co-founders of the firm. The greatest
basketball player of all time, Michael Jordan, is also involved in NFTs as a
strategic adviser to the firm.
A limited number of
"seats" would be available for fans to purchase. In return, the fans
would receive digital assets and NFT drops, all through the Heir token on the
Solana blockchain. By purchasing limited tokens early in a player's career,
fans could profit when the player becomes more popular.
The platform will target
NBA players among its first class of huddle creators. Eventually, college and
pre-college athletes will be able to take advantage of the NCAA's NIL freedom
by starting their huddles.
Chicago Bulls guard Lonzo
Ball, Reddit founder Alexis Ohanian, Solana Ventures and others participated in
the round led by Thrive Capital. Fans will be able to buy a digital token,
which will let them access select athletes' "huddles."
The platform offers a range
of digital assets and exclusive content, including videos, will connect
athletes and supporters, which is currently in invite-only mode.
As part of Heir Inc.'s
vision to attract younger consumers, the company also plans to offer content
studios and immersive experiences.
Many athletes have dived
into the cryptocurrency market, including Brooklyn Nets star Kevin Durant, who
signed a multi-year contract with cryptocurrency platform Coinbase Global.

Pavan A
CBW - External Analyst
INDIA