Adidas launched a Metaverse play Partnering With NFT Projects Bored Ape Yacht Club


German multinational corporation, Adidas has recently announced its acquisition of a Bored Ape Yacht Club NFT and collaboration with the creators of Bored Ape, Yuga Labs, and others in the space to enter the Metaverse, a virtual world where users interact in shared 3D worlds.
On December 2, Adidas
announced it is entering blockchain technology as well as Metaverse
collectibles in a big way. On Twitter, the company announced its partnership
with cryptocurrency investor Gmoney, as well as with the Bored Ape Yacht Club
NFT project.
“Today we leap Into The
Metaverse with [Bored Ape Yacht Club], [Gmoney] & [Punks Comic]. It’s time
to enter a world of limitless possibilities,” Adidas tweeted on Thursday. The
tweet received over 8,000 likes and 4,000 retweets.
Adidas has set a
cartoonised image of Bored Ape as its Twitter picture, in which the monkey can
be seen wearing an Adidas track jacket with Punks Comic and Gmoney logos on it.
The announcement includes a
link to Adidas' website and a 29-second video clip featuring the company's new
Bored Ape character and an avatar inspired by Gmoney, an original character
from Punks Comic.
Three apes from outer space
can be seen approaching the Earth and landing on a Metaverse land styled like
Adidas's logo in a 29-second video clip posted by the German shoe company.
There is little information
available on what Adidas is doing at this time. To learn more about their NFT
pioneers, users are asked to download the app from the Metaverse tab on its
website.
The Bored Ape Yacht Club is
a unique collection of 10,000 ape NFTs that exist on the Ethereum blockchain.
Sports stars, such as Stephen Curry, have already purchased pieces from the
collection.
Adidas recently announced a
partnership with Coinbase, the largest cryptocurrency exchange in the United
States.

Pavan A
CBW - External Analyst
INDIA