Ape-In Productions (AIP), a new metaverse-based entertainment company, has been launched by music producer Timbaland,

that will sell merchandise based on characters from the Bored Ape Yacht Club.

This new venture-backed by Grammy-winning producer and songwriter Timbaland, who acquired a Bored Ape NFT, has plans to disrupt the music industry similar to what Verzuz and Beatclub have done.

In a statement, the American musician said, “We’ve built a new entertainment platform in the metaverse that puts creative control and long-term ownership back in the hands of artists, a concept that is incredibly important to us.”

The Bored Ape Yacht Club is one of the most successful NFT initiatives to date, having amassed over $1 billion in trading since its start just seven months ago. These unique cartoons are issued on the blockchain by Yuga Labs and serve as an investment and a prestige symbol for consumers. Ape owners can profit from the NFTs' and can also "flip" the Apes to make even more money when they're ready to sell.

Timbaland and many members of the Bored Ape Yacht Club community co-founded AIP. AIP is a new entertainment platform for the metaverse era, with the purpose of discovering and amplifying music artists while unlocking creative material. Timbaland, his firm Beatclub, and other artists will create music for the AIP's initial round of releases.

In addition to gaining access to these NFTs, collectors will also be able to access exclusive items, such as merchandise, virtual studio sessions, community-building events, and animated concerts.

the zoo, a hip-hop group from the Bored Ape Yacht Club universe, is AIP's first artist signing. the zoo will release their debut single "ApeSh!t," produced by Timbaland, on November 17th. 

Pavan A

CBW - External Analyst

INDIA